Why families choose Primrose

A rehab that treats the addiction and what's beneath it.

Most Kenyan rehabs run a 12-step group, hand out a daily routine, and hope it sticks. We do something different. Every Primrose programme combines medical detox, trauma-focused therapy, family work, and psychiatric care under one clinical team — because addiction rarely has only one cause, and treating only one of them rarely works.

NACADA registered

National Authority for the Campaign Against Drugs

KMPDU Level 3B

Registered medical facility

SHA insurance accepted

Social Health Authority cover

4.7 stars on Google

Across 100+ reviews

1,500+ clients

Treated since 2018

Six things that make us different

What you should know before you choose any rehab in Kenya

Use this list to question every rehab you talk to — not just us. These are the things that distinguish good clinical care from custodial holding, and we believe families deserve to be told the difference.

Accreditation

NACADA registered and audited every year

We are registered as a rehab facility by the National Authority for the Campaign Against Drugs and we publish our compliance status. Ask any centre you visit to show theirs.

Medical licensing

A KMPDU Level 3B medical facility, not a hostel

The Kenya Medical Practitioners and Dentist Union licenses us as a Level 3B in-patient medical facility — meaning we can run a medically supervised detox, not just provide a bed.

Trauma-focused

Trauma-focused therapy in every programme

Most addictions trace back to unprocessed trauma. We are among the few centres in Kenya offering structured trauma-focused therapy as a core component of treatment — not an optional add-on.

Family

The family is in treatment from day one

Addiction is a family illness. Close family members get structured education and family therapy across all 90 days — not a single visit at the end.

Clinical team

A clinical team you can name and verify

Doctor, psychiatrist, psychologist, and addiction counsellors — credentialed and named. You can verify each one’s licence before you admit, and you’ll meet them in person at intake.

Public record

4.7 stars on Google — over a hundred reviews

Most addictions trace back to unprocessed trauma. We are among the few centres in Kenya offering structured trauma-focused therapy as a core component of treatment — not an optional add-on.

Treatment approach

We treat the root cause, not just the substance

If you treat the alcohol but leave the trauma, the alcohol comes back — usually within months of discharge. That’s the pattern almost every family has seen on a second or third admission.

Our programme is built on the biopsychosocial model: medical detox to stabilise the body, individual and group therapy to process what’s underneath, and family therapy plus structured routine to repair the social environment. All three happen at the same time, with one coordinated team.

Family programme

Recovery doesn't happen alone — and neither does the work

By the time someone enters rehab, the people around them have spent years adapting to the addiction. Returning to the same family system without changing anything is one of the strongest predictors of relapse.

That’s why family members are in treatment too. Across all 90 days, close family attend education sessions on what addiction is and isn’t, structured family therapy with the client, and post-discharge support so the household that receives them home is different from the one they left.

Your clinical team

People you can name, with credentials you can verify

Every Primrose client is held by a multidisciplinary team. We name everyone publicly because we believe the people responsible for someone’s care should be visible — and verifiable.

Medical Director

Oversees detox, medication management, and any medical complication that arises in treatment.

Consultant Psychiatrist

Assesses and treats co-occurring depression, anxiety, bipolar, PTSD. On-site reviews throughout treatment.

Clinical Psychologist

Trauma-focused individual therapy. Leads the psychological dimension of every treatment plan.

Addiction Counsellors

Daily contact, group therapy, relapse prevention, and the long-term recovery work after discharge.

Outcomes since 2018

What the numbers actually say

We don’t quote success rates without context — beware any rehab that does. These are the operational numbers we can stand behind.

1,500+

Clients treated since opening in 2018

90 days

Length of our residential programme — the recommended minimum for measurable outcomes

50+

Pro-bono placements supported for clients who cannot afford treatment

40+

Years of combined clinical experience across the team

What clients and families say

Reviews left in public, by the people who lived it

4.7 / 5
★ ★ ★ ★ ★
100+ reviews on Google

★★★★★

“They did not just treat my drinking — they helped me understand why I drank in the first place. That changed everything for me.”

Former clientCompleted the 90-day programme, 2024

★★★★★

“The family programme was the part I did not expect. We learned how we had been part of the problem without knowing it — and how to be part of the recovery instead.”

Family memberOf a 2023 admission

★★★★★

“What I most appreciated was the honesty. They told us when things were hard. They told us when our son was struggling. No false reassurance.”

ParentOf a 2024 admission

Honest comparison

How a typical Kenyan rehab compares to Primrose

We’re being specific because vague promises don’t help families make a decision. Take this list to any rehab you’re considering.

A common pattern in Kenya

Typical rehab

What you'll get at Primrose

Primrose

Have a 20-minute conversation with our admissions team

No script, no pressure. We’ll listen to your situation, explain how we work, and help you decide whether Primrose is the right fit — or recommend somewhere else if it isn’t.

Available 24/7. Confidential. Free initial consultation.